Summer Food Service Program Campaign
The New York State Education Department (NYSED) is seeking proposals for a comprehensive statewide multi-media campaign to promote the Summer Food Service Program (SFSP) to low income families. The vendor would be responsible for developing an impressive statewide multi-media campaign that advertises the availability of nutritious meals for anyone 18 years old and younger during the summer months at no cost through the SFSP.
Subcontracting/Minority and Women-Owned Business Enterprises (M/WBE)
Subcontracting will be limited to thirty percent (30%) of the total contract budget. Subcontracting is defined as non-employee direct personal services and related incidental expenses, including travel. For the purposes of this RFP, this definition does not include costs associated with the printing and placement of campaign deliverables on buses, trains, and billboards.
Bidders are required to comply with NYSED’s Minority and Women-Owned Business Enterprises (M/WBE) participation goals for this RFP through one of three methods. Compliance methods are discussed in detail in the Minority/Women-Owned Business Enterprise (M/WBE) Participation Goals section below.
Terms of Contract
NYSED will award one (1) contract pursuant to this RFP. The contract resulting from this RFP will be for a term of one (1) year, anticipated to begin April 1, 2017 and end March 31, 2018, with the option of up to four (4) one-year renewals.
Components contained in RFP #17-020 are as follows:
- Description Of Services To Be Performed
- Evaluation Criteria and Method of Award
- Submission Documents
Questions and Answers
Questions and Answers – Posted 9/7/16
Questions regarding the request must be submitted by email to RFP17020@nysed.gov no later than the close of business August 26, 2016. Questions regarding this request should be identified as either Program or Fiscal. A Questions and Answers Summary will be posted here no later than September 7, 2016.
The following are the designated contacts for this procurement:
The following documents must be submitted in separately sealed envelopes, as detailed in the Submission section of the RFP, and be received at NYSED no later than September 23, 2016 by 3:00 PM:
- Submission Documents labeled Submission Documents – RFP#17-020 DO NOT OPEN
- Technical Proposal labeled Technical Proposal – RFP #17-020 DO NOT OPEN
- Cost Proposal labeled Cost Proposal – RFP#17-020 DO NOT OPEN
- M/WBE Documents labeled M/WMBE Documents – RFP#17-020 DO NOT OPEN
- CD ROM containing the technical, cost, submission and M/WBE proposals submitted using Microsoft Word. Place in a separate envelope labeled CD-ROM-RFP#17-020 DO NOT OPEN.
The mailing address for all of the above documentation is:
NYS Education Department
Attn: Nell Brady
Bureau of Fiscal Management
Contract Administration Unit 501 W EB
89 Washington Avenue
Albany, NY 12234
(Facsimile copies of the proposals are NOT acceptable)